Bella Events Group

Bella Events Group was founded in 2009 as a full-service event planning and design firm.  Prior to the formation of Bella, the owner and founder, Jenna Manetta-Knauf, contracted directly with clients for event services. Bella operates in Rochester and is authorized to do business in the state of New York.

With over 20 years of experience in event production and management, Bella is one of the most sought-after and most reputable event planning firms in the Finger Lakes region. Bella has envisioned, created, designed, and executed over 200 events. Bella manages multiple contracted staff members and independent consultants year-round.

Manetta-Knauf is the owner of The Wilder Room venue space on East Avenue, Evento East venue space on Bay Road in Webster, is co-owner and producer of Roc Holiday Village, the annual winter festival in the heart of downtown Rochester that attracts more than 185,000 people each year, serves as Logistics Director for the Rochester International Jazz Festival, is the Event Director for the City of Rochester’s ROC Women’s Fest, and is responsible for planning the Rochester Regional Health’s Savor! Rochester and Trillium White Party annual fundraising events that have sold out each year, as well as the 2022 and 2023 Downtown Definitely Event Series program.

Manetta-Knauf is dedicated to the Rochester community and, even more so, the lasting impression her work has on its neighborhoods. This is evident through her achievement at re-utilizing and restoring Rochester landmarks and historic spaces, including St. Joseph’s Park and The Wilder Room. Plus, her vision to reignite the nostalgia of visiting downtown Rochester and Midtown Plaza during the holiday season shined through the creation of Roc Holiday Village.